The Hedgehog Concept comes from Jim Collins’ book Good to Great, one of the most popular business books of all time. The essence of the Hedgehog Concept is that successful companies adhere to the three principles outlined in the graphic below, and they succeed by maintaining focus on what they do best and by not being distracted from their primary objectives.
Now, as a bit of a data geek (and someone who prefers fact to myth), I must note that Good to Great has been called out for having a flawed statistical methodology. So I won’t speak to whether or not the Hedgehog Concept produces the stated results for large public companies. What I will say is that as a model for business blogging, the Hedgehog Concept seems a useful framework, and it is the paradigm I used in evaluating the future direction of this blog.
What are you passionate about? This is a tough question, as I am passionate about many things. I have always been a bit of a polymath, and have never had that one passion that drove me to the exclusion of all others. I am certainly passionate about business, and in particular, small business. But if I had to pick the two areas of business that I am most passionate about, they would be customer service and marketing.So, combining the first two questions of the Hedgehog leads me inexorably to customer service as an area of focus. Which leaves us with question 3, driving the economic engine. While I do have an answer for question 3 that completes the circles, it can wait for a later time. For now, the mission of this blog is to build a strong community by creating great content in a focused area of expertise.
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3 Things You Must Know Before You Start A Blog (Video)
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I have always wanted to be an entrepreneur. Just for the reason that not only do I have a good possiblity to realise a great amount of money earned out of self satisfaction, but also the hind interest of gaining a better social image in my local community.
After reading Prof. Michael C. Jensen, in his paper Self interest, Altruism, Incentives & Agency Theory I am confident that the basic vision of earning a huge sum of money will not be able to drive me to become an entrepreneur. It has to be some thing else.
Suryakant Bhai, a Maruti Suzuki car dealer in Rajkot & Junagarh, Gujarat was once was telling me about his long career as an entrepreneur. He had walked a long distance from a small village in Gujarat and then reachin as a big businessmen in Rajkot. I was persistently pushing for the shorter vision of only profits and he was ways away from profits. He spoke of customer orientation as a path to achieving his social status and reputation in the state. A big lesson for me as a young business development executive fresh out of college. So Money is not a big motivator for an entrepreneur.
Going ahead with Maslows laws of highercy of needs I believe that I was a novoice lying at the bottom of the pyramid and trying to compare myself with a person who is already higher up in the same pyramid.
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It seems the abyss is the only place where the stock markets are directed to
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Porter's Five Forces model is made up by identification of 5 fundamental competitive forces:
Some later economists also consider government as the sixth force in this model.
When putting all these points together in a graphical representation, we get Porter's Five Forces model which looks like this:

Barriers to entry measure how easy or difficult it is for new entrants to enter into the industry. This can involve for example:
Patents, branding, and image also fall into this category.
Every top decision makes has to ask: How easy can our product or service be substituted? The following needs to be analyzed:
If a product can be easily substituted, then it is a threat to the company because it can compete with price only.
Having a customer that has the leverage to dictate your prices is not a good position.
This relates to what your suppliers can do in relationship with you.
The threat of forward integration is also an important factor here.
Finally, we have to analyze the level of competition between existing players in the industry.
Rivalry is the fifth factor in the Five Forces model but probably the one with the most attention.
From the risk-return perspective, Five Forces model indirectly implies that risk-adjusted rates of return should be constant across firms and industries.
Porter's Five Forces model views the business from outside. It focuses on assessing competitive position within industry. If you wanted to analyze your firm from within, you might want to consider the SWOT model. The SWOT model has some aspects of external view as well but complements Porter's Five Forces model in the internal view. Another model that you might want to consider is the Balanced Scorecard and IFE/EFE matrix.
Michael Porter is a professor at Harvard Business School and is a leading authority on competitive strategy and international competitiveness. Michael Porter was born in Ann Arbor, Michigan.
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http://knowledge.wharton.upenn.edu/article.cfm?articleid=1173#
A great book: Making Strategy Work by Wharton management professor Lawrence G. HrebiniakPosted at 12:27 PM | Permalink | Comments (0)